How Perfume Packaging Affects a Buyers Decision Making
The cosmetic and perfume industry is witnessing a steady rise, with more and more brands getting introduced to the market. Especially in the perfume industry, there are a variety of products available in the market in different shapes, sizes, materials and flavours. For a particular brand to grab interest is becoming a tough task nowadays. But, if you can come up with an innovative and attractive style of packaging, things can get really interesting. In this article, we will know more about the importance of perfume packaging and how it affects your business.
Packaging - The Silent Salesman
The packaging of your product acts as a silent salesman who attracts your customers with ease. But not all kinds of packaging, only the most effective ones do this. Studies suggest that in a case when a customer has to choose between two similarly priced quality products, they will choose the one that has more attractive packaging. This is just because packaging of a product develops the first impression in a customer even before the first use. Let us look into some of the factors that decide a customer's decision-making process in buying a perfume.
Material Used for Packaging
In the case of liquified cosmetics like perfumes, the quality and strength of packing are very necessary. Most of the customers check the quality and strength of packaging and purchase the product only if it meets up to their expectations. You may not be able to measure their expectations, but you can be sure about your product! Also, most people prefer a perfume that has an elegant and luxurious packaging fashion, along with 'protected' packing.
The Brand Identity That You Possess
When your brand has a special and established packaging design, customers will quickly be able to identify it. Changing the shape or size of packaging can attract more customers, but changing the complete design may make it difficult for them to identify the product. Thus, if you have an established packaging design or colour, it is not recommended to change it in any way other than the shape or size.
Innovative and New Designs
For the brands that are still striving to establish an identity, trying out fresh designs of packaging can prove to be effective. As said above, packaging creates the first impression on a customer, and if you can make it attractive enough, half the job is done. Wooden perfumes are basically considered as the most luxurious ones, and they drive in more purchases. Sometimes, if your perfume looks so attractive that it can be used as a showpiece material, people may purchase it for the sake of their special interests. So, you should always come up with an innovative and unique style of packaging, which at the same time should be relatable to the customer.
Thus, the basic idea behind the importance of packaging is to showcase your product in such a way that it is different from the others. Packaging companies are the best to get this job done. Being in the hub of the perfume business, you may find a number of perfume packaging companies in Dubai. Be sure to select one, and witness the change!